Our Story

DAX Eyewear was founded in 2019 by Channing—a hairstylist and mom of two—who was tired of overpriced designer sunglasses that pulled her hair, broke easily, or just didn’t keep up with real life. She wanted multiple cute and affordable shades — not just one expensive pair.
After hearing the same frustration from her clients, she decided to create them herself.
DAX Sunglasses are stunning, practical, and built for everyday life—without the luxury markup. Now you can have multiple pairs of sunnies that match all of your looks.

More Than a Brand Name

Family-Founded. Style-Driven. Real-Life Ready.

The name DAX is a tribute to what matters most to Channing:
D for her oldest son,
A for her youngest,
X for ten years of marriage to her husband when the brand launched.

What started with one small batch of sunnies has since grown into a brand trusted by hundreds of thousands of customers—and still growing. Today, DAX is staying true to its original mission: making fashion-forward sunglasses that fit your life, your budget, and your style.

From hair-friendly nose pads to hat-friendly shapes and all-day comfort, every pair is made to solve the real problems women face—without sacrificing on looks. Because at DAX, function and fashion go hand in hand.

From Elevated looks to Everyday wear

DAX believes you should have it all — the look, the quality, the compliments AND the price. You deserve designer vibes without designer drama.

Our frames are made for everyday life, everyday confidence, and everyday style.

SHOP THE COLLECTION

Shay

$39.99

Cheetah

Earhart

$39.99

Black

Briggs

$39.99

Black Gradient

LUX

$39.99

Black

Brooks

$39.99

Black

Eyewear Clutch

$9.99

Black

Dallas

$39.99

Smokeshow

Midnight

$37.99

Ash

ACE

$39.99

Smokeshow

Our Mission

At DAX, our mission is simple: to make high-quality, affordable eyewear that fits your life—whether you’re running errands, chasing kids, or heading out with friends.

No overpriced labels. No hair-yanking nose pads. Just stylish, functional sunnies that help you feel confident and comfortable, every single day.

Discover the hair-friendly collection