DAX began in 2019 when Channing — a hairstylist, wife, and never-without-sunnies kind of mom — noticed a pattern: every designer pair she bought pulled her hair, broke too easily, or cost more than they were worth. Her clients complained about the same thing. Real life wasn’t gentle, and sunglasses weren’t keeping up.

Instead of settling, she envisioned something better: stylish, affordable shades that actually worked for everyday women.

What started as a handful of sketches quickly grew into a brand with purpose. Channing focused on the details traditional eyewear brands ignored — hair-friendly pads, comfortable fits, flattering shapes, and durable materials that could survive being tossed in a purse or pulled on and off all day.

She didn’t want women to choose between beautiful and practical. She wanted both, and she wanted it at a price that made owning multiple pairs possible.

The name DAX is more than a brand—it’s a tribute.

D for her oldest son.

A for her youngest.

X for the ten years of marriage Channing celebrated when she launched the company.

What began as a family-driven passion project quickly resonated far beyond her small circle. As orders grew from dozens to thousands, DAX became a trusted name for women across the country looking for eyewear that fits their lives—not the other way around. Today, hundreds of thousands wear DAX, but the heart behind the brand remains the same.

DAX is entering its next chapter, staying committed to what built the brand while expanding what’s possible. From new silhouettes and improved materials, we’re continuing to innovate with one thing in mind: making eyewear that feels as good as it looks.

Our mission remains unchanged — no overpriced labels, no drama, and no sacrificing comfort for style. Just eyewear made for real life, created with intention, and built to help you feel confident through every shade of life.